Advertising Policies

Guidelines to ensure safe and effective advertising on our platform

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Prohibited Content
Ad Requirements
Enforcement

Prohibited Content

To maintain a safe and trustworthy environment, we strictly prohibit the following types of content:

Illegal Products & Services

Ads promoting illegal activities, products, or services are strictly prohibited.

Misleading Claims

Deceptive, false, or misleading advertising claims are not allowed.

Adult Content

Sexually explicit or adult-oriented content is prohibited.

Discriminatory Content

Hate speech, discrimination, or content that incites violence is banned.

Malicious Software

Ads containing malware, spyware, or any harmful software are prohibited.

Counterfeit Products

Promotion of counterfeit or fake products is not allowed.

Important Notice: Violation of these prohibited content policies will result in immediate ad rejection and may lead to account suspension or permanent banning from our platform.

Restricted Content

The following content categories are restricted and may be allowed with specific requirements:

Content Category Restrictions Status
Alcohol & Tobacco Must target appropriate age groups and include responsible consumption messaging Restricted
Financial Services Must comply with local financial regulations and include proper disclaimers Restricted
Gambling & Betting Limited to licensed operators with age verification and responsible gambling messaging Restricted
Healthcare Products Must have proper certifications and cannot make unsubstantiated medical claims Restricted
Political Content Must include proper disclaimers and comply with election advertising laws Restricted
Approval Required: All restricted content requires manual review and approval by our advertising team. Please allow additional time for the review process.

Ad Requirements & Specifications

Technical Requirements
  • File Formats: JPG, PNG, GIF (static or animated)
  • Maximum File Size: 5MB per ad creative
  • Recommended Size: 1200×628 pixels
  • Animation Limits: Maximum 15 seconds for animated GIFs
  • Audio/Video: No auto-playing audio or video content
Content Requirements
  • Clear, legible text that's readable at display size
  • High-quality images with proper resolution
  • Relevant landing page that matches ad content
  • Appropriate language for our audience
  • No flashing or excessively bright content
  • Clear value proposition and call-to-action
Landing Page Requirements
  • Must be fully functional and mobile-responsive
  • Must clearly represent the advertised product/service
  • Must include accessible privacy policy
  • No pop-ups or intrusive interstitials
  • Loading time under 3 seconds
  • Secure HTTPS connection required

Compliance & Legal Requirements

Advertising Standards Compliance

All advertisements must comply with applicable laws and advertising standards, including:

  • Kenya Advertising Standards Committee guidelines
  • Data protection and privacy laws
  • Consumer protection regulations
  • Intellectual property rights
  • Industry-specific regulations
Required Disclosures
Sponsored Content

Must clearly indicate sponsorship or paid promotion.

Financial Services

Must include risk disclosures and regulatory information.

Health Products

Must include appropriate health warnings and disclaimers.

Data Privacy
  • Clear privacy policy on landing pages
  • Proper consent mechanisms for data collection
  • No unauthorized use of personal data
  • Compliance with GDPR and local data protection laws

Policy Enforcement

Review Process

All advertisements undergo a review process before going live:

1
Initial Screening

Automated checks for technical compliance (1-2 hours)

2
Manual Review

Human review for content compliance (2-4 hours)

3
Continuous Monitoring

Ongoing monitoring of live ads for compliance

Violation Consequences
Ad Rejection

Ads that violate policies will be rejected with explanation.

Account Suspension

Repeated violations may lead to temporary account suspension.

Permanent Ban

Severe or repeated violations may result in permanent banning.

Appeal Process

If you believe your ad was wrongly rejected, follow these steps:

  1. Review the rejection reason provided
  2. Make necessary changes to comply with policies
  3. Resubmit the ad for review
  4. Contact our support team for further assistance
Review Timeline: Appeals are typically processed within 24 hours. Complex cases may require additional time for thorough review.

Ready to Advertise Responsibly?

Ensure your ads comply with our policies and reach your target audience effectively

Post Your Ad Read Advertising Guide

Need help? Contact our support team or view your existing ads